What it is:

A flavorful twist on our original flavor-free toothpaste, Cleure's Cinnamon Toothpaste is the same mint-free, fluoride-free formula you love with a bit of added flavor. Safe if accidentally swallowed and crafted with sensitivities in mind, our unique formula is ideal for those who suffer from a toothpaste allergy, burning mouth syndrome, contact dermatitis, perioral dermatitis, lichen planus, or are undergoing radiation treatment.

What we leave out:

Most toothpastes contain mint and sodium lauryl sulfate (SLS), which are two of the top allergens that result in rashes, canker sores, and inflammation in and around the mouth. Fluoride is also commonly used to prevent tooth decay, but it can be dangerous for children if swallowed, which is why there is a WARNING on the back of most brands. As with all Cleure products, our formulas are focused on ingredients with intention, so it's free of artificial flavors and dyes, parabens, triclosan, harsh preservatives, gluten, salicylates, formaldehyde, SLS, and other common irritants.

What we put in:

We leave those potentially harmful ingredients out, for a one of a kind toothpaste that will still meet all of your dental care needs without the risk. Instead, we thoughtfully formulate our product with high quality, locally sourced, and naturally derived ingredients including baking soda, xylitol, and dicalcium phosphate, so it has the essentials you need to brush away stains, plaque, and bacteria, prevent cavities, and fight tooth decay and dry mouth.

How it will benefit you:

Formulated with xylitol, baking soda, and Dicalcium phosphate. Xylitol helps prevent cavities by as much as 60%, promotes the flow of saliva, and helps dry mouth, and is a natural sweetener that provides a great taste. Baking soda helps neutralize harmful acids, remove surface stains, and whitens teeth resulting in a brighter smile. Dicalcium phosphate controls tartar, balances calcium and phosphate levels, and helps remineralize areas of teeth that have been attacked by acid. To top it off, our fluoride-free formula is safe for children.